For race and event organisers

Sponsorship deck design for race organisers

281Sport designs sponsorship prospectus decks for race and event organisers — the deck you actually send to prospective sponsors, built to close, not just look nice. Each deck is scoped as a standalone project; optional ongoing campaign and commercial asset support starts from €1,750/month after delivery.

Why this matters

Most race organisers run on a generic template.

A sponsorship deck built from a leftover PowerPoint template — or last year's numbers copy-pasted into a new cover slide — is usually where races under-sell what they're actually worth to a sponsor. It's rarely a big rebrand problem. It's a half-day fix, not a redesign project.

A deck that states your reach, audience and tiers clearly is the difference between a sponsor skimming and a sponsor replying.

What's included

A deck built to actually close sponsors.

  • Audience and reach section — who shows up, who watches, who follows
  • Tiered sponsorship packages with clear pricing and benefits
  • Branded to your event's identity, not a generic template
  • Editable source files, yours to keep and update next season
  • Built from your existing materials — entry data, past decks, sponsor list

Proof

Sponsor-facing work across sport.

281Sport has built sponsor decks, partner proposals and commercial presentation assets for sports federations and major tournaments — including WAKO, the world governing body of kickboxing, and event branding for the Roma Open. The same sponsor-facing rigor applies directly to a race or event sponsorship prospectus.

WAKO Pro Shop•Shopify store
wakoproshop.com Shopify store
Shopify store

WAKO Pro Shop

Built the official WAKO Shopify store — product system, brand-locked theme, and conversion-ready PDPs.

281 Football Series•Match-day graphics
281 Football Series
Match-day graphics

281 Football Series

Match-day templates, social packs and broadcast assets that scale across an entire season.

WAKO•Full rebrand
WAKO rebrand
Full rebrand

WAKO

End-to-end rebrand for the world governing body of kickboxing — identity, guidelines and rollout.

281 Race Series•NASCAR & F1 graphics
281 Race Series
NASCAR & F1 graphics

281 Race Series

Race-week graphics for NASCAR & F1 talent — liveries, socials and driver brand systems.

Bos Academy•Brand & apparel
Bos Academy brand & apparel
Brand & apparel

Bos Academy

Academy identity plus a full apparel capsule, from kit design to launch-ready mockups.

ITA•Social & events
ITA social media & events
Social & events

ITA

Ongoing social and event creative for the Italian Taekwondo scene — always on, always on-brand.

Top Ten•Sports apparel
Top Ten sports apparel
Sports apparel

Top Ten

Apparel design and product graphics for one of combat sports' most recognised brands.

Roma Open•Event assets
Roma Open event assets
Event assets

Roma Open

Full event identity — posters, signage, socials and athlete graphics for the Roma Open.

Force Taekwon-Do•Social & web dev
Force Taekwon-Do social & web
Social & web dev

Force Taekwon-Do

Brand refresh, website build and a content engine that fills their socials every week.

IMAC Awards•Event branding
IMAC Awards branding & assets
Event branding

IMAC Awards

Premium awards-night branding — stage, print and social — designed to feel like a main event.

WAKO Pro Shop•Shopify store
wakoproshop.com Shopify store
Shopify store

WAKO Pro Shop

Built the official WAKO Shopify store — product system, brand-locked theme, and conversion-ready PDPs.

281 Football Series•Match-day graphics
281 Football Series
Match-day graphics

281 Football Series

Match-day templates, social packs and broadcast assets that scale across an entire season.

WAKO•Full rebrand
WAKO rebrand
Full rebrand

WAKO

End-to-end rebrand for the world governing body of kickboxing — identity, guidelines and rollout.

281 Race Series•NASCAR & F1 graphics
281 Race Series
NASCAR & F1 graphics

281 Race Series

Race-week graphics for NASCAR & F1 talent — liveries, socials and driver brand systems.

Bos Academy•Brand & apparel
Bos Academy brand & apparel
Brand & apparel

Bos Academy

Academy identity plus a full apparel capsule, from kit design to launch-ready mockups.

ITA•Social & events
ITA social media & events
Social & events

ITA

Ongoing social and event creative for the Italian Taekwondo scene — always on, always on-brand.

Top Ten•Sports apparel
Top Ten sports apparel
Sports apparel

Top Ten

Apparel design and product graphics for one of combat sports' most recognised brands.

Roma Open•Event assets
Roma Open event assets
Event assets

Roma Open

Full event identity — posters, signage, socials and athlete graphics for the Roma Open.

Force Taekwon-Do•Social & web dev
Force Taekwon-Do social & web
Social & web dev

Force Taekwon-Do

Brand refresh, website build and a content engine that fills their socials every week.

IMAC Awards•Event branding
IMAC Awards branding & assets
Event branding

IMAC Awards

Premium awards-night branding — stage, print and social — designed to feel like a main event.

Pricing

Scoped to the sponsorship brief

The deck is quoted as a standalone project based on the evidence, packages and formats required. Optional ongoing campaign, website and commercial asset support starts from €1,750/month after the deck is delivered.

FAQ

Questions race organisers usually ask.

How much does a sponsorship deck cost?

Sponsorship decks are scoped and priced separately around the event, available evidence, number of packages and required formats. If you need continuous campaign, website and commercial asset support after the deck is delivered, optional ongoing support starts from €1,750/month. Contact Darren with the event details for a clear project recommendation and quote.

How fast can you turn one around?

12–48 hours once you send your event details, entry numbers and any existing sponsor materials.

Do you only work with race organisers?

No. 281Sport works across the sports industry — race and event organisers, sports ecommerce brands, agencies and sport tech platforms — but sponsor-facing work is one of the most requested pieces.

What if I don't have sponsorship pricing figured out yet?

That's normal for a first deck. We'll work from what you know about your event and audience, and structure sensible tiers you can adjust once you're in conversations with sponsors.

Send your event details, get a deck back in 48 hours.

Tell us about your race or event and we'll tell you clearly how we'd approach the sponsorship deck — no obligation.