Race website design that turns visitors into entries
281Sport designs race and event websites built around one job: getting more people to register. Registration-first, mobile-first, and wired to the entry platform you already use. Custom website projects start from €6,000, with the scope and delivery date agreed before work begins.
Running a season rather than a single event? A competition with clubs, fixtures, standings and sponsor obligations needs more than an event site — see sports league website design and development.
Why this matters
Most race sites lose entries before the registration page.
A runner lands on your site to do one thing — enter. If the date, distance, location and price aren't the first things they see, and the entry button isn't obvious, a share of them leave before they ever reach the checkout you're paying a platform for. It's rarely a whole rebuild. It's usually a layout and hierarchy fix.
Your registration platform handles the payment. Your website's only job is to get people to it — quickly, on a phone, without friction.
What's included
A site built around the entry button.
- A registration-first homepage — the entry button is the loudest thing on the page
- Clear date, distance, location and price above the fold, not buried three scrolls down
- Sponsor logos and event identity placed where they build trust, not clutter
- Fast, mobile-first pages — most race entries happen on a phone
- Wired to your existing registration platform (RunSignup, Race Roster, RaceID, etc.) — we design around it, you keep it
- Editable source files, yours to keep and reuse next season
Proof
Event and web work across sport.
281Sport has built event pages, launch assets and web and campaign work for sports federations and major tournaments — including WAKO, the world governing body of kickboxing, and event branding for the Roma Open. The same registration-first thinking applies directly to a race or event website.
WAKO Pro Shop
Built the official WAKO Shopify store — product system, brand-locked theme, and conversion-ready PDPs.
281 Football Series
Match-day templates, social packs and broadcast assets that scale across an entire season.
WAKO
End-to-end rebrand for the world governing body of kickboxing — identity, guidelines and rollout.
281 Race Series
Race-week graphics for NASCAR & F1 talent — liveries, socials and driver brand systems.
Bos Academy
Academy identity plus a full apparel capsule, from kit design to launch-ready mockups.
ITA
Ongoing social and event creative for the Italian Taekwondo scene — always on, always on-brand.
Top Ten
Apparel design and product graphics for one of combat sports' most recognised brands.
Roma Open
Full event identity — posters, signage, socials and athlete graphics for the Roma Open.
Force Taekwon-Do
Brand refresh, website build and a content engine that fills their socials every week.
IMAC Awards
Premium awards-night branding — stage, print and social — designed to feel like a main event.
WAKO Pro Shop
Built the official WAKO Shopify store — product system, brand-locked theme, and conversion-ready PDPs.
281 Football Series
Match-day templates, social packs and broadcast assets that scale across an entire season.
WAKO
End-to-end rebrand for the world governing body of kickboxing — identity, guidelines and rollout.
281 Race Series
Race-week graphics for NASCAR & F1 talent — liveries, socials and driver brand systems.
Bos Academy
Academy identity plus a full apparel capsule, from kit design to launch-ready mockups.
ITA
Ongoing social and event creative for the Italian Taekwondo scene — always on, always on-brand.
Top Ten
Apparel design and product graphics for one of combat sports' most recognised brands.
Roma Open
Full event identity — posters, signage, socials and athlete graphics for the Roma Open.
Force Taekwon-Do
Brand refresh, website build and a content engine that fills their socials every week.
IMAC Awards
Premium awards-night branding — stage, print and social — designed to feel like a main event.
Pricing
Custom race and event website
The website is scoped and delivered as its own project. A custom registration and payment platform starts from €15,000. Optional ongoing updates, campaign pages and launch assets start from €1,750/month after delivery; that support does not include a complete new website.
FAQ
Questions race organisers usually ask.
How much does race website design cost?
A custom race or event website starts from €6,000. If you need a bespoke registration and payment platform, that is a separate product build from €15,000. Optional ongoing updates, campaign pages and launch assets start from €1,750/month after delivery; a complete new website is not included inside the monthly support fee.
Do I need to move off my current registration platform?
No. You keep RunSignup, Race Roster, RaceID, Let's Do This or whatever you use now. We design the site and entry journey around your existing platform so the checkout you already trust stays in place.
How fast can you build or refresh a race website?
A focused landing page or registration-page refresh is typically 12–48 hours once you send your event details, logos and registration link. A full multi-page event site is scoped on day one with a clear delivery date.
What actually makes a race website convert more entries?
One obvious entry action, the essentials (date, distance, location, price) visible immediately, fast mobile load, and zero friction between landing and the registration platform. Most race sites lose entries by hiding the entry button and making runners hunt for the basics.
Send your event details, get a registration-first page back.
Tell us about your race or event and we'll tell you clearly how we'd approach the website and the entry journey — no obligation.